• 
  

  Chris Needham

  Chief Catalyst Officer
  Fidelity Investments (Boston, MA)

  
  
• 
  

  Patrick McLean

  VP, Digital Marketing
  Capital One (Richmond, VA)

  
  
• 
  

  Lilian Tomovich

  VP and Head of Marketing, Canada
  MasterCard Worldwide

  
  
• 
  

  Edward Terpening

  VP, Social Media
  Wells Fargo (San Francisco, CA)

  
  
• 
  

  David Alleyne-Martin

  Director, Digital Marketing Strategy & Innovation
  CX Interactive

  
  

Adapt to evolving customer-brand connections through digital marketing channels

• Case Study: Mobile integration (Google Canada, iCrossing, Blue Rush)
• Case Study: Get customers to experience the brand through interactive media (Capital One)
• Case Study: Utilizing consumer-focused portal to move traffic down the path to purchase (Sun Life Financial)
• Case Study: Using social media for customer service and brand management (Wells Fargo)