Christy Varicat of Tangerine Bank took part in this discussion at the 2024 DMFS Canada Summit and discussed integrating AI into content marketing at Tangerine. Christy highlighted their phased approach, focusing on migrating to AEM and addressing slow SEO insights. They emphasized the importance of human interaction and video content. How has your content approach changed over time?

Want to learn more on innovative content strategies? Join us at the 2025 Digital Marketing for Financial Services Canada Summit!

Date: June 11-12th
Location: Toronto, ON
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