At the 2024 DMFS Canada summit, Leanne Nomire from IG Wealth Experience delivered a session on Agile Marketing in financial services. She explained agile methodologies and offered practical strategies for marketing teams to enhance responsiveness and efficiency without overhauling their organization. Nomire highlighted key principles like collaboration, visual work tracking, and strategic prioritization, introducing tools such as client journey mapping and “marketing math” to optimize workflows.

Want to learn more about the newest agile marketing trends for 2025? Join us at the 2025 Digital Marketing for Financial Services Canada Summit!

Date: June 11-12th
Location: Toronto, ON
Register now at: https://bit.ly/DMFSC25