7:30 am
7:30 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:40 am
8:40 am
WELCOME FROM STRATEGY INSTITUTE
8:45 am
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
9:00 am
KEYNOTE PRESENTATION: MARKETING TRANSFORMATION
Unlocking the Value of Marketing to Drive Customer Experience and Growth Through Structural Transformation
9:30 am
9:30 am
KEYNOTE PANEL DISCUSSION: ORGANIZATIONAL CHANGE MANAGEMENT
Transforming Marketing into a Growth Engine Through Agile Teams, Cultural Shifts, and Metrics That Matter
10:15 am
10:15 am
INDUSTRY EXPERT PRESENTATION: MARKETING INSIGHT AND ANALYTICS
Increase the Insight Maturity of Your Organization to Measure Success, Drive Growth, and Maximize Customer Experience
10:45 am
10:45 am
SPEED NETWORKING
11:00 am
11:00 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
INDUSTRY EXPERT PRESENTATION: AI-ENABLED PERSONALIZATION
Driving Marketing Effectiveness, Customer Value, and Loyalty with Personalized Communication at Scale
11:30 am
11:30 am
TRACK B: CONTENT, BRAND & MEDIAINDUSTRY EXPERT PRESENTATION: CONTENT STRATEGY 2.0
Unlocking The Full Potential of Your Content Strategy
12:00 pm
CASE STUDY: GROWTH-DRIVEN OPERATING MODEL FOR YOUR MARKETING DEPARTMENT
Structuring Teams, Technology, and Strategy to Scale Without Limits
12:00 pm
12:00 pm
TRACK B: CONTENT, BRAND & MEDIACASE STUDY: PODCASTS AS AN EFFECTIVE MARKETING TOOL
Launching a Podcast in a World Where Everyone Has a Podcast
12:30 pm
PANEL DISCUSSION: PERSONALIZATION AND CUSTOMER EXPERIENCE TRANSFORMATION
Strategic Approaches to Redefining Personalized Engagement in Financial Services
12:30 pm
12:30 pm
TRACK B: CONTENT, BRAND & MEDIAPANEL DISCUSSION: THE NEW AGE OF CREATIVE STORYTELLING
Driving Brand Connection with Authentic Content in a Crowded Media Landscape
1:15 pm
1:15 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:15 pm
INDUSTRY EXPERT PRESENTATION: THE PIVOT YEAR IN MARTECH AND ADVANCED ANALYTICS
Building Foundations for Growth
2:15 pm
2:15 pm
TRACK B: CONTENT, BRAND & MEDIAINDUSTRY EXPERT PRESENTATION: SOCIAL MEDIA LISTENING STRATEGY
Gain Competitive Advantage by Uncovering Invaluable Consumer Insights
2:45 pm
2:45 pm
WORKSHOPS
3:30 pm
3:30 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
3:55 pm
3:55 pm
EVALUATIONS
4:00 pm
4:00 pm
INDUSTRY EXPERT PRESENTATION: A MODERN APPROACH TO CUSTOMER JOURNEY ORCHESTRATION
Using AI to Improve Customer Experience and Customer Journey Orchestration
4:30 pm
4:30 pm
CASE STUDY: DATA-DRIVEN CONTENT STRATEGY
Blending Data, Brand, and Behavioral Insights to Drive Engagement and Loyalty
5:00 pm
5:00 pm
EVENING RECEPTION: ENJOY GREAT CONVERSATION, MUSIC & NETWORKING
5:05 pm
5:05 pm