2024 Agenda - Day 2

Please note that all times listed are EDT (Eastern Daylight Time; -4:00 UTC)

 

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8:00 am

8:00 am

DAY TWO REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS

8:50 am

8:50 am

DAY TWO OPENING REMARKS FROM THE CHAIRPERSON

9:00 am

9:00 am

CASE STUDY: MARKETING TRANSFORMATION IN ACTION

Leveraging Agility, Technology, and Data to Drive Growth

9:30 am

9:30 am

INDUSTRY EXPERT PRESENTATION: AI-POWERED SEARCH

Adapting for Greater Brand Discovery in an Evolving Landscape

10:00 am

10:00 am

PANEL DISCUSSION: AI-DRIVEN TRANSFORMATION

Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements

10:45 am

10:45 am

REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS

11:15 am

11:15 am

ROUNDTABLE DISCUSSIONS (45 mins)

12:05 pm

PANEL DISCUSSION: MODERN MARKETING OPERATIONS

Optimizing Sales and Marketing Operations for Maximum Efficiency and Growth

12:05 pm

PANEL DISCUSSION: PERFORMANCE MARKETING STRATEGIES

Maximizing Impact Through Smarter Budget Allocation and Media Mix Optimization

12:45 pm

INDUSTRY EXPERT PRESENTATION: ENABLING PERSONALIZATION

Enhancing the User Experience Through a Robust Personalization Strategy

12:45 pm

INDUSTRY EXPERT PRESENTATION: VIDEO CONTENT IN FINANCE

Best Ways to Leverage Video in 2025 to Boost Customer Engagement

1:15 pm

1:15 pm

NETWORKING LUNCH: DELVE INTO INDUSTRY CONVERSATIONS

2:15 pm

2:15 pm

EXHIBITOR LOUNGE VISITS & PRIZE DRAW WINNER ANNOUNCEMENT

2:30 pm

2:30 pm

INDUSTRY EXPERT PRESENTATION: VIDEO & GENAI

Scaling Personalization to Drive Customer Growth

3:00 pm

3:00 pm

PANEL DISCUSSION: DOING MORE WITH LESS

Building Brands and Maximizing Impact with Strategic Resource Allocation

3:45 pm

3:45 pm

PRESENTATION: TECHNOLOGY ENABLED CHANGE MANAGEMENT

Building a Business Case and Momentum to Drive Change Within Your Organization

4:15 pm

4:15 pm

CLOSING REMARKS & END OF SUMMIT

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