At the 2024 DMFS Canada Summit, Adam Abernathy from Yext discussed the evolving landscape of SEO and generative AI. He highlighted that search engines might face a 25% decline by 2026 and that decentralized models like ChatGPT are becoming more prominent. Abernathy stressed the importance of technical SEO strategies, noting that with mobile traffic nearing 86% and AI prioritizing contextual information, organizations must adapt their digital approaches. His insights pointed to a shift from traditional SEO to a context-driven strategy for an AI-powered future in digital search.

Want to learn more about how to future-proof your marketing? Join us at the 2025 Digital Marketing for Financial Services Canada Summit!

Date: June 11-12th
Location: Toronto, ON
Register now at: https://bit.ly/DMFSC25