Day 1: Jun 6, 2023
Day 2: Jun 7, 2023
9:00 am
CASE STUDY: MARKETING TRANSFORMATION IN ACTION
Leveraging Agility, Technology, and Data to Drive Growth
Explore how TD Bank is reshaping its marketing function to align with a growth-driven strategy. This session will highlight the bank’s comprehensive transformation journey, focusing on adopting agile methodologies, embracing digital innovation, and integrating AI and GenAI to enhance decision-making and customer engagement. You will walk away with actionable insights on:
- Implementing agile processes to build a more adaptive and responsive marketing organization.
- Driving growth through technology and digital transformation.
- Becoming a data-driven marketing function with AI and GenAI at its core.
Discover how to transform your marketing approach to fuel growth and innovation in today’s competitive landscape.
