Day 1: Jun 6, 2023
12:30 pm
PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION IN FINANCIAL SERVICES
Optimizing Engagement, Lead Nurturing, and Pipeline Growth
This panel will explore how financial institutions are modernizing their approach to customer acquisition, using data-driven insights to optimize engagement and improve marketing ROI. You will walk away with actionable insights on:
- Building a scalable demand generation strategy that aligns with customer behavior and industry trends.
- Leveraging data and technology to refine targeting, personalize engagement, and optimize lead nurturing.
- Balancing automation with high-touch interactions to enhance relationships and drive conversions.
Discover how to elevate your demand generation strategy and create a data-enabled engagement model that delivers measurable results.
Day 2: Jun 7, 2023
3:45 pm
PRESENTATION: MAXIMIZING MARKETING IMPACT WITH LIMITED BUDGETS
Driving Results Through Smart Targeting, Personalization, and Analytics
Achieve stronger marketing results by maximizing efficiency with your budget. Drawing from real-world examples from Credit Unions to digital to traditional financial services, this session will explore strategies to optimize resources through data-driven targeting, personalization, and CRM strategies. You will walk away with actionable insights on:
- Allocating marketing budgets efficiently to deliver stronger results without increasing spend.
- Leveraging data, analytics, and CRM tools to refine targeting and enhance personalization across channels.
- Building a media mix strategy that maximizes customer engagement and drives measurable outcomes.
Discover how to make your marketing dollars work harder with smarter strategies that deliver lasting impact.
