Day 1: Jun 6, 2023
9:00 am
KEYNOTE PRESENTATION: THE MODERN MARKETING PLAYBOOK
Bridging Data, Creativity, and Business Strategy to Drive Growth
Generate measurable business impact, align with financial decision-makers, and scale their efforts for maximum ROI by leveraging data, marketing technology, and creative strategy. This keynote will explore the core marketing skills and strategic levers needed to create high-value, insight-driven marketing functions. You will walk away with:
- A roadmap for connecting marketing strategy with business objectives to secure investment and leadership buy-in.
- Strategies to integrate data, creativity, and marketing technology for personalized engagement at scale.
- Insights on building a marketing career by aligning with key stakeholders, from the CMO to the CFO and CIO.
Reimagine marketing as a strategic, revenue-driving force that shapes the future of your business.
Day 2: Jun 7, 2023
