Erin Wilson

Vice President, Marketing


All Sessions by Erin Wilson

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Day 1: Jun 6, 2023

9:30 am

KEYNOTE PANEL DISCUSSION: ORGANIZATIONAL CHANGE MANAGEMENT

Transforming Marketing into a Growth Engine Through Agile Teams, Cultural Shifts, and Metrics That Matter

Lead an organizational transformation that positions marketing as a critical growth driver. This session will explore how to navigate leadership transitions, embrace collaborative methodologies, and build agile teams that deliver measurable impact. Master the success factors to:

  • Shift from traditional to collaborative management to inspire innovation and align teams with business goals.
  • Implement agile marketing practices and data-driven decision-making for impactful results.
  • Redefine success through metrics and prioritize data-driven decision-making.

Transform your marketing strategies to achieve meaningful organizational growth.

Day 2: Jun 7, 2023