Jordan is an acknowledged leader in the Canadian Marketing Insights industry. With 40 years of experience designing, executing and reporting on qualitative and quantitative studies, he has guided a wide range of clients through crucial strategic brand positioning and innovation decisions. In 2020, he published Practical Marketing Research: A Guidebook to Marketing Insights (a resource book co-authored with Chuck Chakrapani and Ken Deal).
He is currently the Vice Chair of Canada’s Certified Analytics and Insights Professional (CAIP) designation and leads the organization’s initiative to design a professional development program.
He’s a regular lecturer at Ontario colleges and universities and was recognized for Excellence in Teaching by York University in 2022.
He is a stalwart industry volunteer, serving on numerous boards and committees including as President of the national association in 2000/2001. You’re likely to recognize him as a frequent Master of Ceremonies for national conferences. In 2023, he was named a Fellow of the Canadian Research Insights Council, the profession’s top honour in Canada.
Day 1: Jun 6, 2023
Day 2: Jun 7, 2023
