Day 1: Jun 6, 2023
4:30 pm
CASE STUDY: DATA-DRIVEN CONTENT STRATEGY
Blending Data, Brand, and Behavioral Insights to Drive Engagement and Loyalty
Discover how to craft a powerful, data-driven narrative that seamlessly integrates content and brand strategy, rooted in behavioural science. This case study will share practical insights. Adopt best practices to:
- Develop audience-centric marketing strategies that combine data insights with behavioural patterns.
- Build nuanced audience personas to shape narratives that connect emotionally and intellectually.
- Align content with your brand’s identity and audience behaviours to optimize engagement across channels.
Amplify behavioural science and data to create content that attracts and deeply resonates, driving meaningful connections and lasting loyalty.
Day 2: Jun 7, 2023
