Katy Dugal Simpson

Chief Marketing Officer – The Callaway Black Group


All Sessions by Katy Dugal Simpson

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Day 1: Jun 6, 2023

Day 2: Jun 7, 2023

12:15 pm

CASE STUDY: MODERN FINANCIAL MARKETING FOR ADVISORS

TRACK B: CONTENT, BRAND & MEDIA

Empowering Advisors to Build Stronger Client Connections in a Digital Era

Develop a successful advisor marketing program that leverages social media, personalization, and targeted outreach. Discover how innovative strategies have empowered advisors to enhance their presence, connect with diverse client segments, and build stronger relationships. Source effective tips on:

  • Creating a strategic social media framework that helps advisors position themselves effectively in the digital space.
  • Balancing compliance requirements with authentic, personalized marketing to engage both older clientele and the next generation.
  • Developing strategies that enable advisors to build trust, improve visibility, and showcase their expertise.

Transform advisor marketing strategies to align with evolving client expectations and market dynamics.