Krista Vriend

For the past 25 years Krista has honed and refined her career, to become a purposeful and decisive senior marketing leader with an entrepreneurial spirit and a passion for building consumer connected brands.

Her unique combination of experience in both B2B and B2C businesses, start-ups and large corporations, across Canadian and international markets has provided Krista with the opportunity to stretch across the spectrum of marketing channels and consumer segments.

Throughout her journey she has moulded some significant Canadian and Global brands in the financial arena, excelling at building brand architectures and strategies, and creating integrated, performance driven marketing that have a direct impact on revenue and organizational growth.

From roots that started with traditional marketing and omni-channel advertising campaigns Krista has transitioned into the digital space leading her teams to leverage machine learning and AI models to deliver successful, digital first, performance based campaigns.

As a leader she strive to provide vision and a rewarding working environment to her teams. Krista believes in rolling-up her sleeves and working alongside a passionate team to enable them to grow and stretch their skills and experience while encouraging transparency, accountability and ownership of work.

Specialties: Marketing strategy and execution; new and evolving brand development; omni channel advertising, creative development, e-commerce and performance based digital campaigns.