Lara Coleman

Executive Director, Advertising & Content Marketing


All Sessions by Lara Coleman

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Day 1: Jun 6, 2023

12:00 pm

CASE STUDY: PODCASTS AS AN EFFECTIVE MARKETING TOOL

TRACK B: CONTENT, BRAND & MEDIA

Launching a Podcast in a World Where Everyone Has a Podcast

Grow your brand awareness, educate your customer base, and reach a new audience by launching your own podcast. You will walk away with firsthand practical tips from the FS Investments podcast journey. Achieve a step-by-step action plan to:

  • Overcome the most common technical and business challenges.
  • Navigate any budget.
  • Define success measures.

Increase brand visibility in a saturated financial market by facilitating valuable conversations to empower sales and business development teams.

 

Day 2: Jun 7, 2023