I make great ideas grow. I go where marketing meets sales and together, we figure out how to go from one-to-one to one-to-many.
Key Competencies:
• Strategy and planning: innovating and driving familiarity for established brands and helping smaller organizations build their foundational go-to-market position
• Lead generation and digital growth: driving MQLs online and offline, optimizing conversion and marketing mix (SEM/SEO, display, social, native), nurturing leads through marketing automation
• Sales enablement and go-to-market: new product introduction, persona development based on research, and launch support, including delivering training and sales presentations. (I’m the “marketing person” you can send to a sales call!)
• Agile Product ownership: Certified PO, working within matrixed organizations to understand requirements, CX vision, journey mapping, writing user stories and prioritizing epics. Used both JIRA and Wrike to manage sprints.
• Team leadership: managing and coaching writers, designers and strategists
• Segment and content marketing: establishing and executing strategies to attract, nurture and drive loyalty for target buyers with tactics including multimedia/video, email, blogs, thought leadership (whitepapers, presentations, webinars), campaign landing pages and programs
Day 1: Jun 6, 2023
9:30 am
KEYNOTE PANEL DISCUSSION: ORGANIZATIONAL CHANGE MANAGEMENT
Transforming Marketing into a Growth Engine Through Agile Teams, Cultural Shifts, and Metrics That Matter
Lead an organizational transformation that positions marketing as a critical growth driver. This session will explore how to navigate leadership transitions, embrace collaborative methodologies, and build agile teams that deliver measurable impact. Master the success factors to:
- Shift from traditional to collaborative management to inspire innovation and align teams with business goals.
- Implement agile marketing practices and data-driven decision-making for impactful results.
- Redefine success through metrics and prioritize data-driven decision-making.
Transform your marketing strategies to achieve meaningful organizational growth.
Day 2: Jun 7, 2023
