Sarah Madden

Growth Marketing & Communications Lead


All Sessions by Sarah Madden

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Day 1: Jun 6, 2023

12:30 pm

PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION IN FINANCIAL SERVICES

TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENT

Optimizing Engagement, Lead Nurturing, and Pipeline Growth

This panel will explore how financial institutions are modernizing their approach to customer acquisition, using data-driven insights to optimize engagement and improve marketing ROI. You will walk away with actionable insights on:

  • Building a scalable demand generation strategy that aligns with customer behavior and industry trends.
  • Leveraging data and technology to refine targeting, personalize engagement, and optimize lead nurturing.
  • Balancing automation with high-touch interactions to enhance relationships and drive conversions.

Discover how to elevate your demand generation strategy and create a data-enabled engagement model that delivers measurable results.

Day 2: Jun 7, 2023