I specialize in building high performing digital teams to accelerate growth for large-scale businesses in various industries. Currently, I am the Head of Digital Acquisition for North America at BMO Financial Group, where I own the paid and organic digital channels for the US and Canada markets.
I have a strong track record of delivering high double-digit growth in financial services and retail, by building, managing, and growing in-house digital marketing teams, developing robust digital strategies, and leveraging analytics and marketing technology. I have also worked across multiple functions, such as technology, product, and marketing, and have a unique background as a former product director and software engineer. I am passionate about solving complex problems, optimizing performance, and driving innovation in the digital space.
Day 1: Jun 6, 2023
Day 2: Jun 7, 2023
12:15 pm
PANEL DISCUSSION: MODERN MARKETING OPERATIONS
Optimizing Sales and Marketing Operations for Maximum Efficiency and Growth
Leverage AI to transform marketing and sales operations, improve distribution strategies, and enhance performance across the board. This panel will offer practical insights into how modern marketing operations are adapting to the digital age. Walk away with an action plan on:
- Implementing effective digital strategies that align with your sales and marketing goals.
- Building and structuring a high-performing digital team that can stay ahead in a fast-changing landscape.
- Overcoming key challenges in integrating AI into your marketing operations and distribution strategies.
Advance your marketing operations and drive sustained growth to align technology, talent, and strategy for optimal results.
