Day 1: Jun 6, 2023
12:00 pm
CASE STUDY: GROWTH-DRIVEN OPERATING MODEL FOR YOUR MARKETING DEPARTMENT
Structuring Teams, Technology, and Strategy to Scale Without Limits
Discover how a purpose-driven credit union restructured its marketing team to shift from an internal service provider to a strategic growth driver. This session will explore how aligning people, processes, and technology enables scalable growth without exponentially increasing budgets and resources. You will walk away with insights on:
- Implementing a new marketing operating model to support business growth at scale.
- Leveraging AI and process automation to drive efficiency and maximize impact.
- Aligning brand strategy with growth objectives to attract new audiences and embed brand values across the organization.
Empower your marketing team to lead business transformation and drive sustainable growth.
Day 2: Jun 7, 2023
